Marketing Effectiveness: Moving Beyond Siloed Metrics & Measuring What Really Matters

Over the last 10 years, firms across most industries have seen their marketing budgets rise steadily. And with digital strategy becoming the core of many companies’ business strategies, firmly backed by C-Suite executives, that trend seems likely to continue going forward. Marketers are always looking for new ways to target

Building Intelligent & Integrated Marketing Technology Stack: From Pipe Dream to Reality

Before launching CloudSage, our founding team had been integrally involved in many digital transformation journeys. Most of these organizations had spent years assembling the building blocks of a marketing technology ecosystem. Those building blocks included tools like CRM, E-Commerce, Marketing Automation, CMS, and a variety of other systems and tools.

Data Integrations: The Foundation For Success

A common question that gets asked is, why is data so important for sales and marketing? Alicia Tillman, CMO of SAP articulates in an interview, that “Data provides access to information to really truly help you run better. And ultimately empathy is as often about how well you know